Did you realize that American business
owners spend over $350 million
each year on email marketing? For most people, getting emails daily is
something they are quite familiar with. People who receive an email from a
business will usually read it to find out what the reason for this
communication is.
The only way to track the success of an
email marketing campaign is by using the best email marketing services. With
all of the different services on the market, finding the right one will not be
easy.
Read below to find out more about the top
email marketing services on the market.
1. MailChimp is Easy to Use and Effective
Are you looking for an email marketing tool
that is simple and effective? If so, then using the MailChimp program is a
great idea. Not only does this program offer email marketing help, but you can
also take advantage of its social media integration tools.
The MailChimp program has several
customizable email templates to use. You can also take advantage of more
advanced features like contact segmenting, time-zone based sending, and A/B
testing.
Want to learn more about how MailChimp
stacks up against other email marketing services? If you answered yes, check
out this comparison by
PieSync.
2. Embrace Automation With the Help of
Constant Contact
If you are like most business owners, you
have a pretty full schedule. Instead of letting this schedule get in the way of
your email marketing success, you need to use an automation software program
like Constant Contact.
This program offers several niche-specific
templates and a dashboard where you can view essential email metrics. They also
provide live chat and phone support if you run across a problem while using
their program.
3. GetResponse is a Great Platform
Driving traffic to your small business
website will require a lot of hard work and the right tools. Using a platform
like GetResponse can help you with all of your online marketing needs. Not only
can you create email templates, but you can also customize landing pages and
build webinars with this platform.
Creating engaging and appealing emails will
be a breeze with their drag and drop builder. This platform also provides easy
software integrations and autoresponders.
4. ConvertKit is Designed to Help Content
Creators
If you are a vlogger, blogger, or author,
creating email marketing campaigns is a great way to spread the word about your
content. With the ConvertKit program, you can create automated workflows to
ensure emails are sent out to new customers or people who have shown interest
in your work.
You can also build custom landing pages and
track the source of your email traffic. With this information, you can easily
see where you need to ramp up your marketing efforts.
Finding the Best Email Marketing Services
Takes Time
Failing to perform the right amount of
research will make choosing the best email marketing services challenging.
Weighing the pros and cons of each program is essential before making this
decision.
Looking at the reviews, an email marketing service has received is a good idea, too. These reviews can provide you with information regarding how well a particular service has performed for other entrepreneurs in the past.
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